About Us

William Rose is an independent, family owned butchers  founded in Vauxhall in 1862, making it one of the oldest in London. We moved to East Dulwich in August 2005.

We offer all our customers the highest quality specialist meats and complementary products, taking pride in our excellent customer service and competitive prices. We stock many rare breeds such as Longhorn and Red Poll beef, as well as Blythburgh free range pork and salt marsh lamb. All our staff are happy to answer any of your queries about suitability, preparation or cooking.

Take a look at the videos below to discover what sets us apart:

Success

Despite the move from Vauxhall after nearly 143 years, we have been happily established in East Dulwich since 2005. Our Saturday queues demonstrate our customers’ confidence in the quality and value we provide.

Staff

Being a master butcher has responsibilities and skills that have to be passed down. There are young apprentices, some from other shops or restaurants getting the education and experiences that aren’t taught elsewhere.

Master Classes

The Carnivore Club is run for customers giving them knife skills and the confidence to tackle more complex challenges at home. This will resume in January; please ask in store for more details and to pre-book a class.

Meat

At William Rose, quality is key. We stock rare and common breeds, reared according to the strictest animal welfare standards. Our meat is premium and excellent value, supplied with any advice on preparation or cooking you might need.